Mainspring Legal

With offices in over a dozen cities across the United States and Asia, Mainspring Legal is one of the most prestigious and largest legal staffing agencies in the world. As the parent company for Lateral Link, Cadence Counsel, and Bridgeline Solutions, Mainspring Legal offers a full suite of services for law firm, in-house, and temporary staffing, respectively.

I was engaged to help develop the brand architecture, design the brand identities and brand assets, and also oversee the strategy and execution of core marketing, advertising, and digital initiatives — including corporate websites as well as internal platforms. The results included the growth of the brand into a recognized industry leader, the launch of a new service offering that increased top-line revenue 100% YOY, an increase in website traffic and activations, and a suite of brand and digital platforms that can scale with the fast-growing organization.

Role / Creative Director, Brand Strategist, Marketing & Advertising Strategist, Product Manager
Deliverables / Brand Strategy & Development, Marketing & Advertising Strategy & Development, Website Design & Development, Product Strategy