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Jabbawockeez

After crashing the international psyche in 2008 by winning MTV’s America’s Best Dance Crew, the now world-famous dance crew, Jabbawockeez, continues to break down barriers for the dance world. With a regular, popular show in Las Vegas and gigs such as dancing with Shaquille O’Neal during the NBA All-Star Game or with Taylor Swift at the Billboard Music Awards, the group wanted to extend their vision across the world and into different genres including music and film.

With this in mind, my team developed a rich media sales deck and brand identity system with core messaging and brand guidelines to help the crew tell their story and enable consistency and scalability for future growth. Since then, JBWKZ has expanded their show to Australia and their brand into different genres including music, merchandise, and media.

Role / Creative Director, Designer
Deliverables / Brand Strategy & Development, Brand Guidelines, Website Design, Marketing Materials, Copywriting
Jabbawockeez
Jabbawockeez
Jabbawockeez
Jabbawockeez
Jabbawockeez