Over the past 13 years, based around the values of People, Excellence, Authenticity, and Kindness, founders Andy Stern and John Rigos have built Aurify Brands into a burgeoning hospitality powerhouse with four original brand concepts, over 35 locations and growing (fast).
With increased success and attention, the company wanted to illustrate Aurify’s unique values, strengths, and vision in order to attract partners, talent, and investors. I was asked to create a fresh, dynamic, and aspiring website that would serve as the framework for the next phase of the company. I developed the strategy for the messaging, designed the UX, and aligned the site’s design with Aurify’s core values to strike the right balance of entrepreneurial drive and time-tested expertise. The result was a powerful, confident website that serves as the visual anchor for other brand assets and future outreach initiatives.