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(RED)Wire

(RED)Wire is an online magazine and digital music service that generates profits in order to provide medicine for people in Africa. The music service is the brainchild of U2’s front man, Bono, and is also a part of the broader Product (RED) organization which serves to work with corporations who are contracted to give a percentage of their profits for particular products to the Global Fund to fight HIV/AIDS in Africa.

My team was engaged to help design the UX for the music app, create branding concepts for the music service download site, and design concepts for the marketing campaign. The results were engaging, beautiful experiences across multiple touch points designed to help music fans support the fight against HIV/AIDS by following and purchasing music from top and emerging musicians around the world.

Role / Creative Director, Designer
Deliverables / Website Design, UX Design, Marketing Concepts
(RED)Wire
(RED)Wire
(RED)Wire
(RED)Wire
(RED)Wire
(RED)Wire
(RED)Wire
(RED)Wire