Founded over 30+ years ago and with over 500 teachers and tens of thousands of members worldwide spanning 41 countries, 5Rhythms is a global phenomenon. A moving meditation — think Yoga meets Burning Man meets Zumba — that empowers people to connect with their deeper spirituality while expressing their funkalicious selves, 5Rhythms is a movement in itself.
While one of the community’s primary strengths is the diversity and creativity of its community, Gabrielle Roth (5Rhythms’ late founder and leader) wanted to create a concise, cohesive identity, message, and platform on which the movement could continue to grow globally. I helped codify Gabrielle’s vision and evolve the 5Rhythms brand, strategy, and digital presence. This included designing brand assets across 12 languages, developing brand architecture and guidelines, and designing and developing a web platform for teachers and members. The results were an increase in website traffic and engagement, and brand and digital platforms that could evolve and scale with the expanding 5Rhythms community.