Kevyn Aucoin Beauty

Kevyn Aucoin remains one of the most iconic names in modern beauty. Through his work with stars such as Madonna, Whitney Houston, Cher, Janet Jackson, Gwyneth Paltrow, and Naomi Campbell, he built a legacy of artistry, transformation, and timeless glamour that became the foundation of Kevyn Aucoin Beauty, the brand he launched in 2001.

Following a private equity acquisition, my team was engaged to help revitalize Kevyn Aucoin Beauty by redefining the brand position and identity and translating that vision across every major touchpoint. From brand guidelines and marketing materials to point-of-sale assets and an e-commerce platform, we helped build a more cohesive and scalable brand platform that supported the company’s next phase of growth and eventual sale.

Role / Creative Director, Brand Strategist, Content Development, UX Lead
Deliverables / Brand Strategy & Development, Brand Guidelines, E-Commerce Website, Marketing Materials