Nordstrom

For their entrance into the music business, Nordstrom released a series of CDs and DVDs featuring established legends and young artists. My team was engaged to design several of these products, including: A unique double-disc package presenting two landmark albums featuring collaborations from jazz legends Stan Getz, Jazz Samba, and Getz/Gilberto and a limited-edition CD/DVD for Nordstrom’s collaboration with clothing label, Clandestine Industries. The results were beautiful point-of-sale products consistent with Nordstrom’s premium quality to help expand their brand into the music and lifestyle space.

Role / Creative Director
Deliverables / Packaging Design

ESPN

This unique, interactive web banner was developed to promote a new section dedicated to LeBron James on ESPN.com. The banner was designed with animated interactive rollovers which allow the user to expand it to view stats and details about LeBron and his basketball career.

Role / Creative Director, Designer
Deliverables / UX Design

The Good Husband

The Good Husband was a lifestyle concept and aspirational brand created for men who are successful, self-aware, generous, and invested in their relationships. Built around the idea of making thoughtfulness feel effortless, the brand curated gifts, experiences, content, and services designed to help partners feel loved and relationships feel stronger, healthier, and more dynamic.

I created the brand from the ground up, developing the strategy, messaging, UX, and website design and development. The goal was to make thoughtfulness feel refined, confident, and distinctly masculine, while creating an intuitive digital experience that made it easy for users to discover meaningful, well-curated ideas.

Role / Creative Director, Designer, Copywriter
Deliverables / Brand Strategy, UX Design, Copywriting, E-Commerce Design & Development

VILLA

VILLA is a regional chain of urban lifestyle specialty stores serving communities from Philadelphia to Camden. Positioned as both a retailer and neighborhood hub, VILLA brings together fashion, music, and community culture in one experience. My team was asked to design the concept for VILLA’s new e-commerce website.

Role / Creative Director, Designer
Deliverables / Website Design