Electrada

Electrada is an electrification infrastructure company helping fleets transition to cleaner, scalable energy systems. As the company expanded, it needed a more cohesive brand and design foundation to align product, marketing, sales, and executive communications and support its next phase of growth.

I led brand and design across the organization, partnering with the CMO and founders to develop a unified brand and design system that could scale across teams and channels. This included building and leading a remote, agile team of design and technical specialists, establishing more efficient creative workflows, and introducing AI-enabled processes to improve consistency and output. I also led website strategy and design, improving traffic and engagement through stronger UX, content structure, and performance optimization, while directing integrated creative across digital campaigns. The result was a more aligned, scalable brand platform that expanded owned media channels, increased creative throughput, and strengthened Electrada’s presence across key touchpoints.

Role / Creative Director, Design Lead
Deliverables / Brand Strategy & Design System, Website Strategy & Design, Campaign Creative, Sales Enablement, Design Operations