(RED)Wire

(RED)Wire was an online music magazine and digital music service created as part of the broader (RED) initiative founded by Bono and Bobby Shriver. Through exclusive music and editorial content, the platform helped generate funding for the Global Fund’s HIV/AIDS programs in Africa. As part of the wider (RED) model, partner companies contributed through designated products and services that activated corporate giving to the Global Fund.

I was engaged to help define the UX for the music app and create design concepts for the music download site and marketing campaign. The result was a series of engaging, beautifully designed experiences across multiple touchpoints that helped music fans discover, follow, and purchase music from top and emerging artists while supporting the fight against HIV/AIDS.

Role / Creative Director, Designer
Deliverables / Website Design, UX Design, Marketing Concepts