Orlando Pita

Orlando Pita is a renowned hairstylist whose work has shaped runway and editorial beauty for more than 30 years. His looks have appeared in Italian, French, and American Vogue, Allure, and W, and his product line was developed to bring salon-quality performance to a broader audience through retail channels including Ulta and Costco.

I was brought in to help evolve the brand, expand the product line, and launch the company’s e-commerce initiative. This included overseeing the design and development of the website, building out the e-commerce team, and coordinating packaging, fulfillment, and customer service to create a stronger end-to-end user experience. The result was a more compelling e-commerce platform that helped position the brand for an increasingly omnichannel retail landscape.

Role / Creative Director, E-Commerce Lead
Deliverables / Brand Strategy & Development, E-Commerce Website Design & Development, Packaging & Product Design