5Rhythms Global

Founded more than 40 years ago, 5Rhythms is a global movement with over 500 teachers and tens of thousands of members across 41 countries. A form of moving meditation — think yoga meets Burning Man meets Zumba — it helps people connect with their spirituality while expressing themselves through movement.

While the community’s diversity and creativity have always been core strengths, Gabrielle Roth, 5Rhythms’ late founder, wanted a more concise and cohesive identity, message, and platform to support its global growth. I helped codify her vision and evolve the 5Rhythms brand, strategy, and digital presence. This included designing brand assets across 12 languages, developing brand architecture and guidelines, and creating a web platform for teachers and members. The result was increased website traffic and engagement, along with brand and digital platforms that could evolve and scale with the growing 5Rhythms community.

Role / Creative Director, Brand Strategist, Content Development, UX Designer
Deliverables / Brand Strategy & Development, Brand Guidelines, Website Design & Development, Copywriting, UX Design