Kristofer Buckle

Kristofer Buckle is a celebrity makeup artist whose client roster includes Mariah Carey, Blake Lively, and Christina Aguilera. After decades of shaping red-carpet beauty, he brought that expertise to his own cosmetics line, launching products through channels including Costco and QVC.

I was brought in to define the brand identity, create messaging and brand guidelines, direct packaging and product design, and build out the e-commerce experience. From website design and development to digital campaign direction and cross-functional coordination across packaging, fulfillment, and customer service, my role was to help shape a more cohesive, elevated brand at every touchpoint. The result was a clearer brand vision, a stronger direct-to-consumer presence, and added momentum across retail channels including QVC and Costco.

Role / Creative Director, Brand Strategist, Head of E-Commerce
Deliverables / Brand Strategy & Development, Brand Guidelines, E-Commerce Website Design & Development, Packaging & Product Design