Founded in 1933 at the request of Albert Einstein and now active in over 40 countries, the International Rescue Committee responds to the world’s most urgent humanitarian crises, helping people survive, recover, and rebuild their lives. As the organization looked to better engage a younger generation of supporters, my team was brought in to help evolve GenR (Generation Rescue), IRC’s young-professionals initiative.

I was engaged to evolve the “GenR” (Generation Rescue) initiative to address that challenge. This included developing the GenR brand identity and strategy, designing digital and print marketing assets, and producing experiential and event materials for the annual GenR fundraiser. The result was increased annual membership and a strong portfolio of assets that became a template for future GenR campaigns, fundraisers, and events around the world to ensure IRC’s viability for future generations.

Role / Creative Director, Brand Strategist, Content Development
Deliverables / Brand Development, Email Marketing, Print & Collateral Design, Experiential Design

Mainspring Legal was the parent company of Lateral Link, Cadence Counsel, and Bridgeline Solutions, bringing together a range of legal talent services spanning law firm recruiting, in-house and project counsel, and flexible legal staffing. As the organization expanded, it needed a clearer brand architecture and a more cohesive system across marketing, digital, and internal platforms.

I was engaged to help develop the brand architecture, design brand identities and assets, and oversee the strategy and execution of core marketing, advertising, and digital initiatives, including corporate websites and internal platforms. The result was a more unified and scalable brand system, increased website traffic and activations, and the successful launch of a new service offering that supported strong business growth.

Role / Creative Director, Brand Strategist, Product Manager
Deliverables / Brand Strategy & Identity, Marketing, Product Strategy, Web Design & Development