Founded in 1933 at the request of Albert Einstein and now active in over 40 countries, the International Rescue Committee responds to the world’s most urgent humanitarian crises, helping people survive, recover, and rebuild their lives. As the organization looked to better engage a younger generation of supporters, my team was brought in to help evolve GenR (Generation Rescue), IRC’s young-professionals initiative.

I was engaged to evolve the “GenR” (Generation Rescue) initiative to address that challenge. This included developing the GenR brand identity and strategy, designing digital and print marketing assets, and producing experiential and event materials for the annual GenR fundraiser. The result was increased annual membership and a strong portfolio of assets that became a template for future GenR campaigns, fundraisers, and events around the world to ensure IRC’s viability for future generations.

Role / Creative Director, Brand Strategist, Content Development
Deliverables / Brand Development, Email Marketing, Print & Collateral Design, Experiential Design

(RED)Wire was an online music magazine and digital music service created as part of the broader (RED) initiative founded by Bono and Bobby Shriver. Through exclusive music and editorial content, the platform helped generate funding for the Global Fund’s HIV/AIDS programs in Africa. As part of the wider (RED) model, partner companies contributed through designated products and services that activated corporate giving to the Global Fund.

I was engaged to help define the UX for the music app and create design concepts for the music download site and marketing campaign. The result was a series of engaging, beautifully designed experiences across multiple touchpoints that helped music fans discover, follow, and purchase music from top and emerging artists while supporting the fight against HIV/AIDS.

Role / Creative Director, Designer
Deliverables / Website Design, UX Design, Marketing Concepts

After the success of Tim Burton’s movie release, Charlie and The Chocolate Factory, Nestlé explored a retooling of the Willy Wonka brand for a line of candies and consumer goods. In collaboration with Sotto Studios, my team was asked to develop “The Pillars of Wonka-ness”, a conceptual brand manifesto for the ever enigmatic and curious candy man, Mr. Willy Wonka.

Each page was unique in conception and design. The result was an original rethinking of an iconic brand while staying true to the spirit of the original Roald Dahl character and story. While Nestlé ultimately decided to handle the project in-house, the project was one of the most outright fun projects I’ve had the pleasure to work on.

Role / Creative Director
Deliverables / Brand Strategy, Copywriting, Concept Design and Illustration

Founded more than 40 years ago, 5Rhythms is a global movement with over 500 teachers and tens of thousands of members across 41 countries. A form of moving meditation — think yoga meets Burning Man meets Zumba — it helps people connect with their spirituality while expressing themselves through movement.

While the community’s diversity and creativity have always been core strengths, Gabrielle Roth, 5Rhythms’ late founder, wanted a more concise and cohesive identity, message, and platform to support its global growth. I helped codify her vision and evolve the 5Rhythms brand, strategy, and digital presence. This included designing brand assets across 12 languages, developing brand architecture and guidelines, and creating a web platform for teachers and members. The result was increased website traffic and engagement, along with brand and digital platforms that could evolve and scale with the growing 5Rhythms community.

Role / Creative Director, Brand Strategist, Content Development, UX Designer
Deliverables / Brand Strategy & Development, Brand Guidelines, Website Design & Development, Copywriting, UX Design

MapYourVoice was a nonprofit platform created to support the more than 1 billion survivors of sexual violence worldwide. It gave survivors a safe place to anonymously report assault, connect with a community of survivors and supporters, and access a vetted network of support organizations. By aggregating anonymized data, the platform also aimed to support public health, law enforcement, policymakers, researchers, and advocates working to end sexual violence.

I helped design the brand and UX/UI for the platform, creating an experience intimate enough for survivors to feel safe using while robust enough to scale globally. The project received strong support from donors, partner organizations, and municipalities, and successfully launched before eventually winding down in 2022.

Role / Creative Director, UX Lead
Deliverables / Product Design and Strategy, UX Design

After breaking into the mainstream in 2008 by winning MTV’s America’s Best Dance Crew, Jabbawockeez became one of the world’s most recognizable dance crews. With a long-running Las Vegas presence and performances ranging from the NBA All-Star Game to the Billboard Music Awards with Taylor Swift, the group set out to expand into new markets and categories, including music, merchandise, and media.

To support that vision, my team developed a rich brand identity system and sales deck with core messaging and guidelines to help the crew tell their story and build a more scalable brand platform. Since then, Jabbawockeez has continued to grow its live entertainment footprint beyond Las Vegas while expanding into music, merchandise, and media.

Role / Creative Director, Designer
Deliverables / Brand Strategy & Development, Brand Guidelines, Website Design, Marketing Materials, Copywriting

Kristofer Buckle is a celebrity makeup artist whose client roster includes Mariah Carey, Blake Lively, and Christina Aguilera. After decades of shaping red-carpet beauty, he brought that expertise to his own cosmetics line, launching products through channels including Costco and QVC.

I was brought in to define the brand identity, create messaging and brand guidelines, direct packaging and product design, and build out the e-commerce experience. From website design and development to digital campaign direction and cross-functional coordination across packaging, fulfillment, and customer service, my role was to help shape a more cohesive, elevated brand at every touchpoint. The result was a clearer brand vision, a stronger direct-to-consumer presence, and added momentum across retail channels including QVC and Costco.

Role / Creative Director, Brand Strategist, Head of E-Commerce
Deliverables / Brand Strategy & Development, Brand Guidelines, E-Commerce Website Design & Development, Packaging & Product Design

Kevyn Aucoin remains one of the most iconic names in modern beauty. Through his work with stars such as Madonna, Whitney Houston, Cher, Janet Jackson, Gwyneth Paltrow, and Naomi Campbell, he built a legacy of artistry, transformation, and timeless glamour that became the foundation of Kevyn Aucoin Beauty, the brand he launched in 2001.

Following a private equity acquisition, my team was engaged to help revitalize Kevyn Aucoin Beauty by redefining the brand position and identity and translating that vision across every major touchpoint. From brand guidelines and marketing materials to point-of-sale assets and an e-commerce platform, we helped build a more cohesive and scalable brand platform that supported the company’s next phase of growth and eventual sale.

Role / Creative Director, Brand Strategist, Content Development, UX Lead
Deliverables / Brand Strategy & Development, Brand Guidelines, E-Commerce Website, Marketing Materials

Aurify Brands is a hospitality company led by entrepreneurs and operators focused on building, acquiring, and growing distinctive restaurant concepts. As the business expanded its portfolio and visibility, it needed a website that could better communicate its values, experience, and long-term vision to partners, talent, and investors.

I was asked to create a fresh, dynamic, and inspiring website that would serve as the framework for the next phase of the company. I developed the strategy for the brand, designed the UX, and aligned the site’s design with Aurify’s core values to strike the right balance of entrepreneurial drive and time-tested expertise. The result was a powerful, confident website that serves as the visual anchor for other brand assets and future outreach initiatives.

Role / Creative Director, Designer, Developer
Deliverables / Brand Strategy & Development, Website Design & Development, UX Design

Mainspring Legal was the parent company of Lateral Link, Cadence Counsel, and Bridgeline Solutions, bringing together a range of legal talent services spanning law firm recruiting, in-house and project counsel, and flexible legal staffing. As the organization expanded, it needed a clearer brand architecture and a more cohesive system across marketing, digital, and internal platforms.

I was engaged to help develop the brand architecture, design brand identities and assets, and oversee the strategy and execution of core marketing, advertising, and digital initiatives, including corporate websites and internal platforms. The result was a more unified and scalable brand system, increased website traffic and activations, and the successful launch of a new service offering that supported strong business growth.

Role / Creative Director, Brand Strategist, Product Manager
Deliverables / Brand Strategy & Identity, Marketing, Product Strategy, Web Design & Development