Orlando Pita is a renowned hairstylist whose work has shaped runway and editorial beauty for more than 30 years. His looks have appeared in Italian, French, and American Vogue, Allure, and W, and his product line was developed to bring salon-quality performance to a broader audience through retail channels including Ulta and Costco.

I was brought in to help evolve the brand, expand the product line, and launch the company’s e-commerce initiative. This included overseeing the design and development of the website, building out the e-commerce team, and coordinating packaging, fulfillment, and customer service to create a stronger end-to-end user experience. The result was a more compelling e-commerce platform that helped position the brand for an increasingly omnichannel retail landscape.

Role / Creative Director, E-Commerce Lead
Deliverables / Brand Strategy & Development, E-Commerce Website Design & Development, Packaging & Product Design

Kristofer Buckle is a celebrity makeup artist whose client roster includes Mariah Carey, Blake Lively, and Christina Aguilera. After decades of shaping red-carpet beauty, he brought that expertise to his own cosmetics line, launching products through channels including Costco and QVC.

I was brought in to define the brand identity, create messaging and brand guidelines, direct packaging and product design, and build out the e-commerce experience. From website design and development to digital campaign direction and cross-functional coordination across packaging, fulfillment, and customer service, my role was to help shape a more cohesive, elevated brand at every touchpoint. The result was a clearer brand vision, a stronger direct-to-consumer presence, and added momentum across retail channels including QVC and Costco.

Role / Creative Director, Brand Strategist, Head of E-Commerce
Deliverables / Brand Strategy & Development, Brand Guidelines, E-Commerce Website Design & Development, Packaging & Product Design

Kevyn Aucoin remains one of the most iconic names in modern beauty. Through his work with stars such as Madonna, Whitney Houston, Cher, Janet Jackson, Gwyneth Paltrow, and Naomi Campbell, he built a legacy of artistry, transformation, and timeless glamour that became the foundation of Kevyn Aucoin Beauty, the brand he launched in 2001.

Following a private equity acquisition, my team was engaged to help revitalize Kevyn Aucoin Beauty by redefining the brand position and identity and translating that vision across every major touchpoint. From brand guidelines and marketing materials to point-of-sale assets and an e-commerce platform, we helped build a more cohesive and scalable brand platform that supported the company’s next phase of growth and eventual sale.

Role / Creative Director, Brand Strategist, Content Development, UX Lead
Deliverables / Brand Strategy & Development, Brand Guidelines, E-Commerce Website, Marketing Materials