Kristofer Buckle is a celebrity makeup artist whose client roster includes Mariah Carey, Blake Lively, and Christina Aguilera. After decades of shaping red-carpet beauty, he brought that expertise to his own cosmetics line, launching products through channels including Costco and QVC.

I was brought in to define the brand identity, create messaging and brand guidelines, direct packaging and product design, and build out the e-commerce experience. From website design and development to digital campaign direction and cross-functional coordination across packaging, fulfillment, and customer service, my role was to help shape a more cohesive, elevated brand at every touchpoint. The result was a clearer brand vision, a stronger direct-to-consumer presence, and added momentum across retail channels including QVC and Costco.

Role / Creative Director, Brand Strategist, Head of E-Commerce
Deliverables / Brand Strategy & Development, Brand Guidelines, E-Commerce Website Design & Development, Packaging & Product Design

Kevyn Aucoin remains one of the most iconic names in modern beauty. Through his work with stars such as Madonna, Whitney Houston, Cher, Janet Jackson, Gwyneth Paltrow, and Naomi Campbell, he built a legacy of artistry, transformation, and timeless glamour that became the foundation of Kevyn Aucoin Beauty, the brand he launched in 2001.

Following a private equity acquisition, my team was engaged to help revitalize Kevyn Aucoin Beauty by redefining the brand position and identity and translating that vision across every major touchpoint. From brand guidelines and marketing materials to point-of-sale assets and an e-commerce platform, we helped build a more cohesive and scalable brand platform that supported the company’s next phase of growth and eventual sale.

Role / Creative Director, Brand Strategist, Content Development, UX Lead
Deliverables / Brand Strategy & Development, Brand Guidelines, E-Commerce Website, Marketing Materials

Mainspring Legal was the parent company of Lateral Link, Cadence Counsel, and Bridgeline Solutions, bringing together a range of legal talent services spanning law firm recruiting, in-house and project counsel, and flexible legal staffing. As the organization expanded, it needed a clearer brand architecture and a more cohesive system across marketing, digital, and internal platforms.

I was engaged to help develop the brand architecture, design brand identities and assets, and oversee the strategy and execution of core marketing, advertising, and digital initiatives, including corporate websites and internal platforms. The result was a more unified and scalable brand system, increased website traffic and activations, and the successful launch of a new service offering that supported strong business growth.

Role / Creative Director, Brand Strategist, Product Manager
Deliverables / Brand Strategy & Identity, Marketing, Product Strategy, Web Design & Development