The Good Husband
The Good Husband is an aspirational brand for men who are successful, sophisticated, self-aware, generous and are committed to making their partners happy. The company provides gifts, experiences, content, and services — gathered and curated to help members make their partners feel loved and their relationships stronger, healthier, and more exciting each day.
I developed the business model and brand strategy, and designed the brand and user experience. The refined and sophisticated branding and design makes being thoughtful as something fun, masculine, and sexy. And the intuitive, user interface in conjunction with the business’ unique curated offerings and services provide users a simple way to discover unique, thoughtful ideas.