After the success of Tim Burton’s movie release, Charlie and The Chocolate Factory, Nestlé explored a refresh of the Willy Wonka brand for a line of candies and consumer goods. In collaboration with Sotto Studios, my team was asked to develop “The Pillars of Wonka-ness”, a conceptual brand manifesto for the ever enigmatic and curious candyman, Mr. Willy Wonka. Each page was unique in conception and design. The result was an original rethinking of an iconic brand while staying true to the spirit of the original Raoul Dahl character and story. While Nestlé ultimately decided to bring the project in house, the project was one of the most outright fun projects I’ve had the pleasure to work on.