Founded over 30+ years ago and with over 500 teachers and tens of thousands of members worldwide spanning across 41 countries, 5Rhythms is a global phenomena. A moving meditation — think Yoga meets Burning Man meets Zumba — that empowers people to connect with their deeper spirituality while expressing their funkelicious selves, 5Rhythms is a movement in itself.
While one of the community’s primary strengths is the diversity and creativity of its community, Gabrielle Roth (5Rhythms’ late founder and leader) wanted to create a concise, cohesive identity and message and platform for which the movement could continue to grow globally. I helped codify Gabrielle’s vision and evolve the 5Rhythms brand, strategy, and digital presence. This included designing brand assets across 12 languages, developing brand architecture and guidelines, and designing and developing a web platforms for teachers and members. The result is an increase in engagement, website traffic, and brand and digital platforms that can evolve and scale with the expanding 5Rhythms community.